Top Ways to Market a Pressure Washing Business
The marketing aspect of the pressure washing company Or any company for that matter should be the most important part of your company. You can have the most expensive equipment and know exactly how to perform the job, but without any customers, your company will fail. The marketing aspect of several small businesses is often put last on the priority listing. At the beginning phases of the pressure washing company just as much time and effort needs to be put into advertising as doing the tasks. Later, as you build a client base less emphasis can be put on advertising, but the first year in business is where advertising your company is crucial. Listed below are the top ways you can use to advertise your pressure washing business.
Make sure that your clients become repeat clients
It is easier to make the sale at the next time around since you have built credibility and trust into your customers mind. If you do quality work, they’ll probably need your services again in the near future. Record the customer’s name onto a spreadsheet and create follow-ups calls every month or two. Even if they don’t need the work right then, many times you may land a job since they’ll recommend your company for their own next door neighbor or another person they know. Just by calling, you are establishing a connection, and people are going to keep you in mind if someone they know needs work done. Also be certain that you leave them your business card another way they’ll remember your company information.
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Make use of online advertising
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The internet is quickly replacing the phone book as a medium to advertise in. Make sure that you receive your site or company data in internet directories. It is important to get a website for your company to give you an edge when marketing on the internet, and it is a credibility factor for your prospective customers.
Using flyers in strategically placed areas add a point
Rather than scattering your flyers around the parking lot, consider placing them in the waiting rooms or in small business waiting rooms. Post them on church bulletins so many different people will realize your flyer instead of one individual. Additionally, it is a great idea to visit your local real estate offices and also hand the brokers your flyers.
Consider calling and faxing
Call a listing of apartment complexes in your town and fax the property supervisors your company info. Usually if they desire a bid for pressure washing, they will tell you or telephone you later on.
Get to know contractors and property managers
Spend some time getting to understand property managers and contractors locally. There’s solid possibility of repeat business if you Find the right folks to work with.